Search
Engine Optimization (SEO) is the most important part of digital
marketing. Market is very competitive as similar goods and services
produces different companies. So, Business owners are always
concerned about their Company, Brand and Product that how to expand
business and promote their brands and how to rank on top in google.
In
this of
digitization,
we must not be able to think of a single moment without the digital
Platform. Most of the people are using the Internet through their
mobiles, computers or smart devices. So, there are billions of
websites available on the Internet to search users' requirements,
queries by using search engines.
Nowadays,
SEO Service Provider
Companies keep a good role to help achieving top rank in the
respective area of business. SEO is such a group of methods that
help your web page
or website to rank on top position to generate more users. SEO
Service Provider, basically, boost business search ranking and
effectiveness
through using different processes and rules.
Google
has some specific rules and Guidelines to follow getting
rank.Customers
must know the 2 Issues in this regard before selecting a firm.
Herewith,
pinpointing the issues:
- Black hat SEO Methods
- White Hat SEO Methods.
Black
Hat
SEO
is a practice against search engine guidelines, used to get a site
ranking higher in search results. These unethical tactics don't solve
for the searcher and often end in a penalty from search engines.
Black hat techniques include keyword stuffing, cloaking, and using
private link networks.
White
Hat SEO
refers
to the usage of optimization strategies, techniques and tactics that
focus on a human audience opposed to search engines and completely
follows search engine rules and policies.
It
is observed, in some cases, that some SEO
service provider company want to rank websites within a very
short period of time by using Black hat SEO techniques which is very
risky for sustaining the rank in the long run. Most of the cases,
websites are penalized by Google and ultimately websites can be
banned from Google index permanently. So, customers or client must
justify that whether websites rank is done by White Hat SEO Methods
or not.
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